Top Food Trends 2024

April 15, 2024 - Each year, we create a top 10 trend for the next 12 months based on extensive consumer research and market analysis. Here, we provide a brief overview of each trend and explain how it will impact the global food and beverage industry. Trend #1 - Ingredients: In the Spotlight Our first top food trend focuses on companies that are capitalizing on consumers' positive attitudes toward key ingredients by promoting their products' star elements. Global consumer research shows that interest in ingredients is growing. For example, one in three consumers worldwide say they always look for ingredients that interest them on product packaging. When asked which ingredients are most important to them, consumers most often cited protein, with 42% saying so. Companies use storytelling and visual cues to help consumers navigate the vast array of products. Many brands now offer narrative explanations about ingredients and origins on the back of their products, as well as visual cues, such as artistic depictions ofalmond flour or free-range eggs, to promote their star ingredients.